| Before starting to write Google Adwords, let's make sure that you have go through following steps:
You have chosen a potentially profitable affiliate program to promote. (See Affiliate Program )
You have joined the Affiliate Program and got the link to their site with your Affiliate ID in it.
You did your keyword research and came up with a list of keywords/phrases relevant to your campaign.
Soon you will setup your Google AdWords campaign. But first you will need to work on writing your Ads.
When setting up your Google AdWords campaign, Google requires that you first write the ad, and then choose your keywords and phrases. However, there is a better way. I recommend that you first select your keywords and phrases and then write your ads. This allows you to write your ads in accord with the keywords you choose.
I always research keywords first, then I write the ad and setup my Google Adwords Campaign. If you find yourself setting up your AdWords Campaign before you have had time to write ads or do keyword research, then only create a bogus ad, so you can move on to the next step. Return later to revise your ad.
In the keyword research step you grouped keywords into relevant groups. You'll want to write ads for each of these groups of keywords. Then when you bid on keywords, correspond your ad to its group of keywords. You will want to match your ad copy as closely as possible to the keywords in each family of keywords.
Google has some basic AdWords guidelines to consider while writing your ad. Your headline must be less than 25 characters (including spaces). You are given an additional 2 lines for text. Each line is limited to 35 characters.
As you can see you have a fairly limited space in which to entice your customers. Use it wisely!
This is not the time to sell your product. This is the time to attract your customers, spark their interests and get the clicks. Your first eye catcher will be your headline.
After your customer has clicked though your ad, the merchant site will list all the important features of their produtct or service. Get to know these features and ask yourself "How do these benefit the customer?"
To pick out the most effective benefits to include in your headline you must see things as your customer would. When writing your ad don't just think like an affiliate, but also like a customer. Consider what brought the customers to your ad and what benefits they can gain from your product or service.
Utilizing your keywords is one simple method to pinpoint your customer's interests and needs. If the customer reached your ad by typing in Tiffany Lamps then Tiffany Lamps in your ad will surely catch her eye.
Begin writing your ad in sentence and/or paragraph form. State what it is your customer should know. Then reduce it and refine it.
Before going to part 2, let me tell you an useful tool: Ad Word Analyzer - This is a great product I'm personally using. I was able to put in several keyword phrases and find non-competitive search terms for them in just a few minutes.
Adword Equalizer is another great product I'm using. Adword Equalizer helps me to find the most profitable search terms and products.
How to Write Google AdWords that get clicks (part 2)
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