Google AdWords

Overview of Google AdWords

More than 200 million times a day people use Google and its partner sites to find what they are looking for.

Google AdWords is a Pay Per Click (PPC) advertising system maintained by Google. If you use Google you have probably seen the AdWords. They appear as little text ads next to search results on the Google.

    They also appear on AOL, Ask Jeeves, Eathlink, Teoma, Sympatico, and many other search engines.

    With Google AdWords you create your own ads. You choose keywords which tell Google where to show your ads. You only pay when someone clicks on them. You have total control over every aspect of your campaign. Real-time online reporting tells you what's working. You can put limits on daily spending. Changes are free and instant.

    The Google Adword system works differently than a traditional Pay Per Click Service. Adwords ads are ranked based on a formula of the Cost Per Click and the Click Through Rate (CTR), Which enables an ads rank to improve without increasing the cost. This is advantageous to you, because your ads are more visible to the customer. Therefore, you get more clicks.

    Initially this system may be a little confusing, but once you master it, it is very effective. As your ad's CTR improves, its ranking in the search results also improves at no additional cost.

    Here is an overview of the process:

    You write small Google AdWords promoting companies, products and services. In your AdWords is a link that, when clicked, takes the user to the product or service that you are promoting. Your Affiliate ID is passed along with it. When the customer that clicked through your ad buys something on the site, or fills out a registration form, then you receive a commission. If the customer did not buy at that time, no need to fret, many merchant sites place a "cookie" on the customer's computer for a certain period (such as 180 days). That means that, within the next 6 months, anytime the customer goes back to the site and buys or registers, you get a commission.

Set up Google AdWords

    When setting up your Google AdWords campaign, Google requires that you first write the ad, and then choose your keywords and phrases. However, there is a better way. I recommend that you first select your keywords and phrases and then write your ads. This allows you to write your ads in accord with the keywords you choose.

    Before you get started with Google AdWords spend a little time on their site getting to know their system. URL: https://adwords.google.com/select/

    Once you have browsed the Google Adwords website, and read the FAQ and the setup guide, Click on the "Sign up Now" button. There are four steps to complete.

1. Choose your target languages & countries:
   You will most likely choose English for the language and United States for the country. But you might want to add Canada, the UK and a couple of other countries. You don't want to select all countries since your ad would display in English in non-English speaking countries and you would receive few clicks. Your Click Through Rate (CTR) would go down. The higher your CTR the better. Google AdWords decides how high on the list of results to place your ad, based upon how much you bid per ad, and your CTR.
    
2. Create Ad Group:
   Still in Google AdWords Setup, click on the link "AdWords Editorial Guidelines". Read through these. They show you the proper, allowable format for writing your ad. For example, All CAPS are not allowed. Make sure you read and learn these guidelines. If you do not follow them your Ads will be rejected and you will have to rewrite and resubmit them.
    

   How to Write Google AdWords that get clicks (Part 1)

    How to Write Google AdWords that get clicks (Part 2)

   Useful Tips:
       A. Use the Merchant home page's URL, for example www.travellodge.info in the "display URL" field. That's what appears on the AdWords.
       B. The destination URL is the actual URL to which the ad clicks through. Use the link from Affiliate program with your affiliate ID embedded in it.
    

3. Set your daily budget:
   Click on "Continue to Step 3". This is where you set your daily budget. If you wanted to test the waters for a few days you could set it to $5.00 per day. Once that  campaign has reached $5.00 in clicks those Ads will no longer be shown that day.
   You can set different daily budgets for each of your campaigns and you can change them at any time. Once you find a winner you'll want to raise your daily budget to maximize your clicks.
    
4. Sign up:
   Now click on "Save and Continue". This take you to the final step, step 4 - Sign up. Enter your email address. You will use it to log into your account. Enter a password. Then click on "I agree - Create my AdWords account." Once you have clicked the button you will receive an email telling you how to verify your email address and activate your ads. Your ads will not run and you are not committed to a purchase until you have completed these final steps.
   Look for the email from Google AdWords in your mailbox. Once you receive the email, click on the link given in the email and log into Google AdWords. Next, submit your billing information - your credit card info. As soon as it has been accepted your ads will immediately start running on Google.

• How to build a list of relevant keywords
• Helpful tools for keyword research

• How to Write Google AdWords that get clicks
• Affiliate Marketing Magic - Creating your own product